Client: Western Filament Inc.

Year(s): 2023-2025

Biotip is a biodegradable fishing line that needed an ecommerce presence, a greater social media presence, and new marketing materials.

Being an established brand for multiple years, this was not an overhaul, but a honing in on the main brand image: nature. Using various images from customers and the company, a Shopify store was developed using new prodcut images as well as other images that are on brand. Using Adobe Photoshop, photos were edited and added to the content on the website. There was also a brochure and an advertisiement made for customers and the Instagram page respectively.

biotippet.com

In order to push the brand further, an Instagram ad campaign was developed and this video was created to be syndicated. This was developed using Illustrator and Premiere.

Product photos were taken in nature to represent the natural and bidegradable properties of the fishing line. This helped the website feel more on brand than the older images of the product that had white backgrounds

New marketing materials were created including this brochure so customers can contact Western Filament Inc. with there order quanitites and needs.