Client: Lean Six Sigma Experts
Year(s): 2024
Website UX Design and Engagement
Worked independently as the sole designer in partnership with LSSE, a strategic business consulting firm, to enhance website content and optimize the user experience by implementing a tailored UI design strategy for specific industry target audiences.
leansixsigmaexperts.com
Project Challenge:
Redesign the website to have better user experience, less overwhelming information, a uniform brand image, better ecommerce, and real pictures from the customers of the client.
The previous website suffered from information overload and was very confusing to navigate. The client specified that they wanted only 3 steps between the home page and their digital products. This required getting rid of the old information and creating a more organized site with less menu items.
Design Process:
- Research the current website to find the essential pages needed for the business and remove pages that are no longer needed
- Develop a wireframe for the flow of the pages and incorporate sub-pages that will be less important than the main content pages
- Reorganize pages so there is a more straight-forward customer journey to increase user conversion rate
- Redesign the website using SEO keywords, better animations, nonstock imagery, a powerful ecommerce store, a job posting board and a unified brand image.
Wireframing in Illustrator:
An update list of customers using higher qulaity brand photos and animations to catch the viewers eyes
New Ecommerce was sorted with better branding to differentiate the products. These cover images were developed in Illustrator and are along the lines of other companies in the industry. Classes were also sorted by city and level of class.
More organized customer testimony and FAQs
KEIL DESIGN 