Western Filament
Branded Content merchandising for manufacturing company
Activities: Brand, Merch, and Web Design
Client: Western Filament Inc.
Year(s): 2023-2025
Western Filament Inc. is a manufacture in Grand Junction, CO that specializes in most filament needs for aerospace, automotive, fishing, hunting, and many more applications.
Unlike the other projects in this portfolio, this one already has an established brand presence and needed revamping to their previous catalogs. This included their expandable sleeving catalog (their highest seller) and their overall one. Drawing inspiration from catalogs they had produced in the 1980’s, I brainstormed how the retro look could fit with their brand today. After this I developed a draft and implemented elements from the past that really stood out. Using Adobe InDesign, Illustrator, and Photoshop, I made a visually appealing catalog that the client appreciated.
KEIL DESIGN 