Client: Western Filament Inc.

Year(s): 2025-2026

Western Fishing Lines is the original fishing brand developed by Western Filament Inc. The brand became irrelevant in the 1970’s as the company explored other industries and eventually developed a new fishing line brand

Project Challenge:

Western Filament Inc. wanted to embrace its history of fishing line by launching a new version of its old brand. Using the previous brand as a basis, multiple brand marks and a brand identity were developed.

Branding Ideation

Final Logo Decision